About Gina

keep close to nature's heart.

John Muir

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Veyali founder Gina Benedetto’s love of botanicals began during forest outings in her youth. Inhaling the seasonal splendor around her created powerful scent memories and was the beginning of a lifelong love affair with plants and nature.

In 2008, she started experimenting with essential oils in her massage therapy practice. The plants began to unfold their magic through the vessel of aromatherapy but a whole new aromatic world also blossomed. What called out to her was something not artificial but clean and cruelty-free. Fragrances fresh from the fields and flowers told a different story than those manufactured in a laboratory and eliminated her headache-filled reaction to synthetics.

Gina weaved the scent-laden memories from her youth into a personal mission: channeling the spirit of nature into natural perfumes. She subsequently created Veyali and become not only a storyteller of scent but an advocate against the dangers of synthetic fragrance. 

Now a studied botanical alchemist, she draws on her travels to natural locations far and wide, inspired by the purity of plant essences. Her debut line of elegant botanical perfumes and room sprays are truly…a breath of fresh air.

Gina lives and works in North Park, San Diego with her husband Karl and two tenacious rescue pups.

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